Bloomberg Media Deals

Palmetto Media FAQ Sheet
What information do you need from my members to create ads for them?
On our forms, we ask for a business category, additional category key terms, information about the
primary customer, including target age range. We also ask for the advertiser’s website, contact person,
phone number, and email address.
In addition, the advertisers need to provide their tagline, bullet points detailing what to highlight in the
ad, the DMA or zip codes they wish to reach and finally when the ads should start running.
What media outlets are these ads available on?
We have a number of media outlets including ABC News, FOX Sports, FOX News, Bloomberg, and NBC.
We recommend talking with us about the target market so we can recommend a package that best fits
the client’s needs.
What is a Digital Ad?
Digital just means a non-analog environment. Analog ads (traditional ads) cannot be targeted to specific
audiences. However, digital ads can be.
Where will the video ads be seen?
Some of the ads are linear TV (“regular” TV) Some of them are seen on “on-demand” TV.
Where are the display ads for the networks seen?
Most of the display ads are shown on the mobile apps of the various news organizations including ABC
News, FOX Sports, FOX News, Bloomberg, and NBC. Others, a fewer amount, are shown on the websites.
Who writes the scripts for the commercials?
The client or we can. Most often, if we are given all the information we request, we will write the ad.
Does the client need to send pictures?
Yes. Ideally 5 to 6 pictures plus a logo. We will send instructions after the form is filled out.
How long does production take?
About 4 weeks. It depends on how quickly the client gets us everything we need and how quickly they
respond to requests and give approvals.